The Triple Redemption Giveaway
Three builds. Three winners. One mission bigger than all of us. LGND and Rolling Redemption are teaming up to launch the first-ever Triple Redemption Giveaway — a nationwide push to ignite excitement, change lives, and bring attention to the Rolling Redemption program launching across the country.
A pickup, a motorcycle, and a UTV — all carrying the Rolling Redemption color language, built fully LGND style, without looking like an executive fleet vehicle.
Not just another giveaway — a comeback challenge.
People can enter like every LGND giveaway… but this one has a twist. Alongside standard entries, fans can optionally submit their comeback story:
- Where they’ve been.
- What they’re fighting through.
- What winning one of the builds would mean for their second chance.
LGND and Rolling Redemption highlight a pool of Redemption Finalists — real people trying to rebuild and rise. Those stories become the heartbeat of the Triple Redemption content run.
Why this hits differently
- Same LGND hype, but anchored in real comeback arcs.
- Built-in follow-up content as winners rebuild over time.
- A clear bridge into the larger Rolling Redemption mission.
The Mega Condo Cab Reveal
While the Triple Redemption Giveaway runs, LGND and Rolling Redemption unveil the first-ever Rolling Redemption Mega Condo Cab — a full-life, full-learn, full-work semi-truck designed to help people stabilize, get trained, and stay employed.
This is the truck that gets the trucking industry’s attention. Housing, training, and a dedicated freight model — all in one machine.
- One-off flagship that sets the template for the RR fleet.
- Filmed and documented alongside the Triple Redemption campaign.
- Designed to help us reach 60,000 people with housing + jobs.
What LGND gets out of this
1. Biggest story-driven giveaway yet
- Three headline builds instead of one.
- Redemption Finalists as recurring characters.
- Update content for months, not just one reveal day.
2. Cross-industry reach
- Auto and motorsports audience + trucking industry eyeballs.
- A flagship semi-truck that lives in RR decks for banks and sponsors.
- Opportunity to own the “comeback” lane in this space.
3. Real impact receipts
- Live dashboard with NPV, IRR, and breakeven over 20 years.
- Human metrics: people housed, jobs kept, family years stabilized.
- Easy-to-share assets for your brand partners and future deals.
What we’re building together
- Triple Redemption Giveaway – pickup, bike, UTV, all branded.
- Redemption Finalists – story-driven content pipeline.
- Mega Condo Cab – the flagship RR truck build.
- Ongoing updates – where winners and RR participants are now.
What we need from LGND
- Commitment to a Triple Redemption Giveaway run.
- Design + build leadership on the pickup, bike, and UTV.
- Collaboration on the Mega Condo Cab branding + content.
- A few key days for filming, reveal, and story follow-ups.
What we deliver back
- Turn-key decks, one-pagers, and impact reporting.
- Placement of LGND as the flagship partner in bank/sponsor talks.
- A clear, repeatable framework to run future “Redemption” giveaways.
First step is simple: walk through the LGND-only pitch and impact model together, then tune the builds to your comfort level.
